About Simply IC

Marketing doesn't need to be complicated.
Simply IC helps arts and cultural organisations get the marketing support they need, whether that's an hour of advice, an extra pair of hands or a whole team. We know that not every organisation has a big marketing department. Or a big budget. And we don't think that should stop you getting good advice. So we keep things simple. No big agency retainers. No unnecessary jargon. No one-size-fits-all packages. Just experienced, practical marketing support, shaped around what you actually need.
Have a chat with us. Tell us what you're trying to do. We'll work out how we can help.


Meet Isla

I founded Simply IC after more than a decade working in marketing, including eight years at Wigmore Hall.
I've spent much of my career inside the arts, so I know what marketing looks like from your side of the table: ambitious ideas, small teams, tight budgets, lots to do and never quite enough hours in the day. I've also seen what brilliant arts marketing looks like at the highest level. I started Simply IC because I wanted more organisations to have access to that experience, not just the ones with enormous budgets.  Today, I lead our client relationships and strategy, working alongside a trusted team of specialists across digital, websites, PR, social media and communications. Sometimes you might just need an hour with me to work something out. Sometimes you need someone to take a job off your hands. Sometimes you need us to bring together a team and run the whole thing. That's why Simply IC exists.

Small team. Lots of experience.

Simply IC works a little differently from a traditional agency. Isla leads the business and our strategic work. For specialist projects, we bring in people we know and trust, experts in PR, digital, websites, social media and more. That means you get the right people for the job without paying for a big agency structure you don't need. Meet the full team here

What We Believe

Good marketing should be available to everyone. We believe every organisation deserves access to brilliant marketing support whatever its size, budget or resources. And good marketing starts with the audience. Understanding who you're trying to reach, what matters to them and how you can build a meaningful relationship with them. That's why we don't believe in one-size-fits-all packages or telling you that you need things you don't. Sometimes you need a strategy. Sometimes you need a specialist. Sometimes you just need an extra pair of hands. Our job is to work out what will actually help - and make it happen. Above all, we want the organisations doing important work to be seen, understood and supported.